Why I’m Not Switching From the iPhone | TIME.com

“What we need to recognize about today’s smartphone market is that although smartphones have high penetration in developed markets, we don’t have high penetration of mature smartphone owners. Many hundreds of millions of consumers are on their first or second smartphone; these customers have not yet had sufficient years of exposure to these devices for their preferences to coalesce. It makes sense, then, that we still see evidence in the market today of a certain percentage of people trying out different platforms in order to identify what they like and don’t like.”

That is a very important point.