Lastly, the disruption of the TV will empower a new entertainment platform like no other. When you think about devices like smartphones, tablets, and PCs, we understand them to be largely computing platforms. Of course, elements of entertainment take place, but so do levels of creativity and productivity. What the three platforms I mentioned have in common from a computing perspective is a software development kit (SDK), enabling software developers to write relevant applications for these computing platforms. What excites me about the disruption of the TV is the prospect of an SDK for the TV. It would transform the TV, for the first time ever, into a platform that smart developers can write unique new applications for. We have not yet even scratched the surface of this idea. Those who have the most to lose when TV gets disrupted need not fear piracy; they should fear the SDK. When developers can take advantage of a platform, the possibilities are endless.