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Can Reddit Grow Up? – NYTimes.com

Posted on 28. July 2014 Written by Marcel Weiss

Can Reddit Grow Up? – NYTimes.com

““Makeupaddiction,” for example, is a section dedicated entirely to beauty products and tips. Users post hundreds of conversation threads daily, often recommending different types of products to one another.

This is exactly where a brand wants to be, Reddit says. If a company like Estée Lauder bought an ad unit — a so-called “native ad” that looks similar to other Reddit conversation threads — at the top of the Makeupaddiction sub-Reddit, users in the thread would treat it less like an ad and more like content.”

Using Subreddits for ads makes a lot of sense.

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Analysis and links to articles on the big picture of the tech industry and the networked information economy.

Author: Marcel Weiss is a writer, consultant and fighter for pareto-optima. He is thinking and linking from Berlin, Germany.

contact: marcel@neunetz.com

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