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Posted on 8. December 2014 Written by Marcel Weiss

Epic’s Unreal game engine is the premier game development software for professional game studios. And starting last year, anyone can get access to their software (previously $100,000 per license) for a measly $20/month, plus 5% gross sales. On the surface, this seems insane and unsustainable considering the hundreds of man-years that go into its development. Epic isn’t crazy, they just remembered the cardinal rule of professional tool building: your customers use your product to make money. So instead of charging a massive up-front fee, they encourage customers to explore their toolset and build whatever they want. If you make a hit game, Epic makes their money. This approach is proving effective for Epic, particularly in next-gen consoles where it’s been difficult for indie game developers to make inroads.

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Author: Marcel Weiss is a writer, consultant and fighter for pareto-optima. He is thinking and linking from Berlin, Germany.

contact: marcel@neunetz.com

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