The 11 biggest pay-TV providers in the US, representing 95 percent of the market, lost 665,000 net video subscribers in Q2 2016, Leichtman Research Group reported today. This is more than double the losses of two years ago. Previously, the companies lost 545,000 subscribers in Q2 2015, 300,000 in Q2 2014, and 350,000 in Q2 2013.
This year’s Q2 net losses “surpass[ed] the previous quarterly low set in last year’s second quarter,” said the research group president, Bruce Leichtman. The group’s data goes back to 2001.
A significant shift in the U.S. TV industry will also change the TV industry in Europe.
(NBC and HBO sell licenses for their content internationally, Amazon and Netflix will stop doing that. (House of Cards was a temporary exception due to Netflix not having had set up shop everywhere.))
