Revenues from streaming services such as Spotify and Apple Music now account for 83% of the music sales the first half of 2016, compared with 80% of sales for the same period in 2015.
Physical sales continued to grow during the first half of 2016. So far this year, physical products account for sales worth 43 million NOK, compared to NOK 40 mill. NOK for the same period last year. Physical sales account for 13% of total sales – the same level as last year.
Fascinating that physical sales are growing. Souvenirs are hot.