We are beginning to see the early stages of a new product era at Apple. New devices are being introduced that will ultimately be able to handle many of the tasks that we currently give iPhone. In 2015, Apple unveiled its first wearables platform with Apple Watch. Seventeen months later, Apple has sold 15 million Apple Watches. Earlier this month, Apple unveiled its second wearables platform with AirPods. These devices are going to be positioned as monitoring devices that guide us through our daily schedule.
In this new Apple Experience era, the user determines the products that add the most value to their lives. For some people, wearables will play a crucial role. These users will assign products like Apple Watch and AirPods tasks that are currently given to iPhones, iPads, and Macs. In this example, while wearables gain value, it is not a given that the iPhone would lose value.
Instead of becoming something like an iPod, a product that will lose nearly all of its value over time due to other products handling the same roles, the iPhone will likely be able to retain its value because of the camera. The iPhone will be able to stand out among a world of wearables given its powerful cameras and ability to extract data from a scenario. Hundreds of millions of people will find a need for such a product, even if it isn’t the hub of their digital lives. By turning the iPhone into an augmented reality device, Apple will be positioning the iPhone as the most powerful piece of glass in our lives, and it all started with the iPhone 7.