An egg is the most popular photo on Instagram. What’s that worth? – Recode:
Lachtman thinks @world_record_egg could rake in as much as $250,000 to run a single ad to all of its followers if it decides to sell out. Others, like Sean Spielberg at Points North Group, an influencer marketing analytics company, think it could be even more.
“I think [they could sell an ad for] close to a million dollars,” Spielberg said, adding that normal rules around how much an influencer can usually charge per follower doesn’t apply to a viral sensation like the Instagram Egg. “[The rules] break down in an example like this where the account has over four million followers, but it’s clearly reached many, many multiples of that many people.”