newnetland

European Tech Analysis

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Advertisers in the beta have seen lower costs per action than with traditional targeting options. Lookalike Audiences can be created after an advertiser has uploaded a list of first-party data, such as customer email addresses, phone numbers or user IDs to make a Custom Audience. Facebook’s algorithms analyze the Custom Audience and produce another audience segment that is likely to have a similar customer profile. The advertiser can then create any Facebook ad type and target it to the Lookalike Audience. No personally identifiable information is shared back with advertisers and Lookalike Audiences can only be used within Facebook, not exported for email marketing or other ad targeting.

Facebook ‘Lookalike Audiences’ help advertisers reach users similar to current customers, others in their database

Tools like this can turn Facebooks advertising offer  into a cash cow similar to Googles AdSense. Last not least because Facebook, same as with Google and AdWords and AdSense, is the only current provider for something like that on a big enough scale.

And you need scale for a matching of audiences to be attractive to advertisers.

So, this could be huge.

http://newnetland.com/2013-02-advertisers-in-the-beta-have-seen-lower-costs-per/

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Why is Netbot free?
1. Gets more people on ADN (seems to be working http://appnetizens.com/nupd).
2. Developer Incentive Program revenue has been ≫ sale revenue and we hope that as more users come in that amount grows for everyone (and obviously us).

pth: Why is Netbot free? … – App.net

Fascinating that App.nets Developer Incentive Program brings in more revenue than the direct sales of the apps for Tapbots.

This bodes well for the platform as a whole because it means popular apps run as side projects could flourish in the app.net ecosystem as this would cover the costs nicely and bring in a small to decent income as well. And with some scale it might even work for more than just side projects.

(Keep in mind that the incentive program does more implicitly for the promise of the platform to developers than it does directly via payments.)

Even if you are only slightly interested in the economics of platforms you should watch closely how app.net is evolving.

http://newnetland.com/2013-01-why-is-netbot-free-1-gets-more-people-on-adn/

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So we did the hard work and sifted through hundreds of AngelList profiles to come up with the ultimate “Airbnb of” or “Airbnb for” list. Some observations: Most common: Airbnb of car sharing, or its many variations. Second most common: Airbnb of office space (Nevermind the history of Loosecubes, which rose fast and then crashed and burned). Strangest: AirBnB for Next-Gen DNA Sequencing, for the biotech startup Cheap-Seq. Without further ado, the 75 odd companies that think they’re the Airbnb of…well.

Airbnb, coolest lingo for startup descriptions on AngelList by Skift

It is officially a trend.

http://newnetland.com/2013-01-so-we-did-the-hard-work-and-sifted-through/

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Today’s launch with Orange Switzerland marks the latest in a series of telecom partnerships for Spotify in Europe including Telia (Sweden, Denmark, Finland and Norway), Virgin Media (the UK), Yoigo in Spain, SFR in France, KPN in the Netherlands and Deutsche Telekom in Germany.

Spotify Continues Mobile Expansion With New Orange Deal – hypebot

Turns out a popular swedish music streaming startup is the best weapon the network providers could have hoped for in their fight against a possible net neutrality law.

http://newnetland.com/2013-01-todays-launch-with-orange-switzerland-marks-the/

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Now we are seeing the emergence of a group of companies who seem to be hungry buyers for technology. Just take a look: we are not even ten days into 2013 and we have already seen had two big acquisitions by what we in the Valley don’t see as technology companies. Avis bought ZipCar for about $500 million and today Athena Health announced that it was spending about $293 million on a doctor-focused app/service called Epocrates.[..]
The big non-technology companies have similar needs but they are in much more desperate need of this makeover. Not only do they need the talent, these traditional corporations need a new technology-centric way of thinking if they need to evolve their business models for the post iPhone world.

Om Malik on GigaOm

I agree. It is the inevitable next step.

http://newnetland.com/2013-01-now-we-are-seeing-the-emergence-of-a-group-of/

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GitHub continues to build out its unique social network with Contributions, a new addition to profile pages that displays the projects developers created and what they are contributing to, as well as a calendar that shows all of their updates.
[..]
Like a social graph, the repositories with the most starts and watchers makes it to the top of the list.

GitHub Introduces Contributions, A New Way To Display On Profile Pages What Developers Are Doing | TechCrunch

Given that your open source contributions have become a major part of your cv when you are a programmer this makes completely sense.

Github is making it easier and easier to show what you have created.

http://newnetland.com/2013-01-github-continues-to-build-out-its-unique-social/

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Meanwhile, Foursquare is also changing the amount of information available to venue owners. Currently, they can see check-ins at their locaitons from the past three hours, as well as location ‘mayors’. From 28 January, when the new policy comes into effect, Foursquare says that it will allow them to see “more of those recent check-ins, instead of just three hours worth.”

Foursquare updates privacy policy to show users’ full names publicly and share more data with venues – The Next Web

Sharing information with venues is going to be a big part of foursquares business model. It will be the bait that lures business owners in.

On a sidenote: The end of december could become the time when web services announce changes to their TOS for obvious reasons..

http://newnetland.com/2012-12-meanwhile-foursquare-is-also-changing-the-amount/

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Under this agreement, Nielsen and Twitter will deliver a syndicated-standard metric around the reach of the TV conversation on Twitter, slated for commercial availability at the start of the fall 2013 TV season.

Nielsen and Twitter Establish Social TV Rating

Two thoughts:

1. This is the future of Twitter as it itself intends it to be. ‘We are big and we make bilateral deals.’

2. Did Nielsen forget about Facebook?

http://newnetland.com/2012-12-under-this-agreement-nielsen-and-twitter-will/