Benedict Evans:
“You can also see this in the Apple Watch. Like the iPhone and the Mac before it, it represents a step in the movement of technology from something you enjoy making (or changing, or configuring) to something you enjoy using, and from something where the technical specifications were all that mattered to one where the technology is in the background and exists only to deliver some other kind of experience. A watch that lets your partner touch you on the wrist from afar is not exactly a technology product – it’s ‘just’ enabled by technology.”
