eMarketer quotes a report bei Axel Springer SE:
“Television—by far the most lucrative sector—attracted an estimated €13.28 billion ($17.62 billion) last year, compared with €12.31 billion ($16.33 billion) in 2013.
Another traditional medium, newspapers, retained the second-place ranking and claimed €4.75 billion ($6.30 billion) in 2014, nearly €23 million ($30.52 billion) more than the previous year. Germany’s advertisers’ rising spend on printed news titles contrasts sharply with a pattern seen in many other developed economies, where brands are increasingly shifting their focus from print to digital publications.”
For comparison: digital ad spending is at 3.06 billion Euro according to Axel Springer.
Either that is aggressive spinning by Axel Springer or Germany is even more averse to a digital media landscape then one might have thought.
See comments by eMarketer for more:
“The same applies to mobile internet ads, which we value at $1.32 billion in 2014—more than five times the figure suggested by the Axel Springer report.”
