‘Supposed to sell’, according to analysts, who, as I once said in a column for Macworld, are little more than guessers for the most part. Even if Apple’s grown since this point last year, it won’t be enough. Even if Apple announced it had in fact sold three iPhones to everyone in the world and a passing visitor from Alpha Centauri who will still be able to use the iPhone because the new antenna is now that good, analysts would grumble that, really, Apple should have sold four phones to everyone and is doomed for not securing the lucrative Proxima Centauri market.
Public discussions on Apple have become quite strange over the last years. See also John Moltz.
It works very simply: Every now and then you’ll see posts from our partners as you scroll through your mobile Dashboard.
The ad within the stream is the new standard.
Interesting that they go mobile first. AdAge:
Users of Tumblr’s iOS and Android apps will see up to four ads per day, and they’ll be differentiated with a dollar-sign icon with beams shooting out of it, just as they are in the two existing placements. A Tumblr spokesperson said these ads will ultimately migrate to desktop computers but offered no timetable.
The decision to roll out ads in mobile stream first also underscores just how quickly the mobile ad market is growing. U.S. mobile advertising will be a $7.29 billion industry in 2013, according to reported issued by eMarketer this month, an upward revision of $100 million from December.
Facebook and Twitter only began showing mobile ads in 2012.
Google tries to make a business succeed through having a huge amount of _flow_ in terms of data, traffic, queries and information that is indexed. So think about this idea of them tapping into a vast stream. The more volume that is flowing through the system the more revenue they generate. As so given this very rough analogy I try to sharpen it up by saying: imagine it more as a river. And even more than a river, as a watershed, a river basin. Perhaps a giant basin the size of a continent. The business is, let’s say, capturing fish at the mouth of the biggest river, before it exits into the ocean at its delta. And so your job (as Google) is to catch fish mostly at one point. It’s the most efficient way to catch fish because you have the most flow of water at that point and building nets is not trivial. But in order for you to improve your business, to create more opportunity, presumably, you want to essentially have more water flowing. And so how would you do that? Think of the Mississippi river. If you’ve got a net down at the bottom of the river, the question is how would you engineer, through civil engineering, or shaping the earth itself, a way of catching more fish. The answer I think, in terms of the way Google might be thinking, is that they want to create more sources of water. So they would look to connect tributaries and lakes. “How about having another river join our river?” Let’s make sure that we have “everything east of the Rockies” flow into our river system.
That is a great analogy.
Googles business model puts them in a unique position. Big parts of the web became complementary goods to Google. But that is a concept that is not easy to grasp.
The company is following an Apple-like strategy. This involves finding a big market—Nest Labs reckons that there are some 250m thermostats in homes, restaurants, office buildings and shops in America alone—that has seen little innovation and then shaking it up by producing a smart, elegant device at a premium price. With its rotating stainless-steel control wheel, its sleek industrial design and its clever software, the Nest thermostat feels a lot like the first iPod in spirit. And all of this fits into Mr Fadell’s broader vision of where technology is heading. People have long dreamt of the day when the devices they bring into their homes work with one another straight out of the box. But Mr Fadell is convinced that an “internet of things”, in which smart machines can communicate easily with their owners and one another, is around the corner. “In ten years’ time it will be as mundane as a paper clip,” he claims—thanks to several trends.
Life cycle questions for companies. More important than ever.