Rather than copying Facebook’s old school website, I think twitter might be better served copying Facebook’s conglomerate approach. In particular by creating a second app for casual users along the lines of Facebook Paper.
According to several people I’ve spoken to, Facebook found during testing that users who were switched to the new News Feed tended to spend less time on the site. Specifically, they spent less time browsing areas outside of the News Feed, like their friends’ profiles and event pages, which are currently some of the most visited parts of Facebook. After an investigation into the problem by Facebook’s data team, they discovered that the new News Feed was performing too well. It was performing so well from a design standpoint that users no longer felt the need to browse areas outside of the News Feed as often, so they were spending less time on the site. Unfortunately, this change in user behavior led to fewer advertisement impressions, which led, ultimately, to less revenue.
Dustin Curtis in Whatever goes up, that’s what we do
Fascinating if true. Facebooks once famously introduced the news feed despite its function of decreasing page views in the short term. German competitors like studiVZ did not introduce something similar because they didn’t want to lose any precious page impression.
If Facebook reached a point where they don’t innovate on the news feed because it is too successful it is time to worry about the company.
It makes them ripe for disruption. Especially now with the shift to mobile where the greatest feed will win.
In other words, what we have here is one of the more interesting business experiments we’ve ever seen: is it better to have established a firm foundation in the top-down enterprise market that actually matters – i.e. Box – or to have built tremendous goodwill and customer loyalty with actual users – i.e. Dropbox?
There is another aspect to it that he doesn’t talk about. Both companies are from the US. Both will have to deal with a blow to their business because of the NSA. I don’t see a major company outside of the US choosing Box or Dropbox now and some existing business clients will most certainly leave Box. It’s a shame but it is not the fault of the companies nor of the boxes.
We will see how this will turn out. I used to think that Box is better positioned but post Snowden Dropbox might be slightly better off having already started to establish a platform1 agnostic way for app developers to store personal data from their customers.
As in Apple, Google. Should I call it ecosystem agnostic? ↩