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Above Avalon: Marketing Implications from BuzzFeed’s Apple Watch Demo Video

Posted on 11. March 2015 Written by Marcel Weiss

Above Avalon: Marketing Implications from BuzzFeed’s Apple Watch Demo Video:

“As technology becomes more personal, emotion will need to play a bigger role in explaining how a particular device can fit into someone’s life. While some felt uncomfortable with the BuzzFeed video and its lack of detail, there are many others that genuinely got something out of it and will now take time to research the product. The gadget review continues to evolve and personalized gadgets like Apple Watch are only accelerating the process.”

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Analysis and links to articles on the big picture of the tech industry and the networked information economy.

Author: Marcel Weiss is a writer, consultant and fighter for pareto-optima. He is thinking and linking from Berlin, Germany.

contact: marcel@neunetz.com

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