What this means is, when iOS 9 launches in the fall, you’ll be able to go to the App Store and download an extension that will block ads on most news sites.
Is there any chance that won’t be incredibly popular? The desktop version of Safari currently allows a variety of custom extensions, and what’s the most popular? Hint: It’s called AdBlock.
Think about this in the context of Apple vs. Google and also Apples new News app for iOS 9.
The mobile OS is not as neutral as the desktop browser.