But Nuzzel is up for global domination. Seriously. According to its CEO Jonathan Abrams, the mobile application on which he built Nuzzel’s reputation is almost anecdotal. (Despite my known persistence in asking the same questions in multiple ways, he stubbornly but nicely declined to give me specifics on Nuzzel’s reach.)
In fact, Abrams’ big bet is email.
“Email is the only thing to be genuinely cross-platform”, he says. If Nuzzle were aiming at Flipboard’s user base, he’d be talking of dozens of millions people —at most. “If we wanted to go after Twitter’s audience, we would be talking about a hundred million people. With email, we are aiming at billions of customers.” Big, quiet, ambition.
Very interesting. I have been using Nuzzel since the private beta and I have never looked back.