This stream flows to the platform at a rate of 50,000 to 100,000 pieces a week. (Complete this survey proposed by elizabeth tobey, Medium’s head of community). Medium traffic is huge for a hardcore publishing platform. The traffic analytics firm SimilarWeb credited Medium of 72m visits in March. To put things in perspective, Business Insider is said to get almost twice that, and The New York Times five times more (about 361m visits).
A large part (38%) of Medium’s traffic comes from social (vs. 16% for the NYT); it also sees a significant amount of direct access (30% vs. 43% for the Times), and it is said to get 12% of its audience from search. These comparisons are simply meant to give an idea of Medium’s digital footprint. Their meaning is limited because Medium is a contributive platform that intends to build its own social environment. Thanks to a remarkably efficient set of tools, people “like”, respond (which is slightly different from commenting), highlight, bookmark, share pieces and sometimes opt to follow the author. As everything else on the platform, it is neatly implemented.
Medium gets increasingly interesting. I experiment with Early Moves on Medium.