One reason that email marketing is so powerful is that 95% of a celebrity’s Facebook fans and Twitter followers won’t see what they post on Facebook or Twitter. McKinsey reported in 2014 that email is actually 40 times more effective than Facebook and Twitter for reaching people. And Harvard Business Review just reported that email is the best way to reach Millennials. (…)
Nuzzel newsletters are automatically generated social newsletters based on your Nuzzel feed. Newsletter subscribers receive a daily email containing the top 5 stories from an influencer’s Nuzzel feed. No install, setup, or account is required to subscribe, just an email address.
Subscribing to other people’s Nuzzel feeds has been an option for a while now. It is a great way to become aware of trends in a wide array of topics. (Browse their directory with keywords that matter to you.)
Now this has been made more obvious and they added tools into the mix for managing a link-heavy newsletter in a semi-manual fashion.
The new newsletter hub, founder and CEO Jonathan Abrams told me, offers a rapid newsletter-building tool through which authors can select recommended content from your or your friends’ Nuzzel news feeds, plus they can add stories from other sources and some commentary.
But the tool is not really intended for the creation of free-form content, Abrams said, where newsletters are entirely composed by their authors. There are no templates, but lots of content, he said, the opposite of Constant Contact’s or MailChimp’s tool.
Newsletter creators can sign up to this curated newsletter platform with their Twitter login, with support for Facebook on the drawing board. To build a subscription list, creators can import contacts from such sources as a Gmail or LinkedIn account, or from an Excel CSV file, after which invitations are sent out.
Nuzzel still amazes me. It is such a useful tool. (In fact it is the only information management tool that ever truly rivaled the RSS reader for me. In combination with Inoreader, my current feedreader choice, it is simply perfect. (Very complementary, in fact.))