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“Snapchat unveils $130 connected sunglasses and rebrands as Snap, Inc.”

Posted on 24. September 2016 Written by Marcel Weiss

Casey Newton The Verge:

Spectacles will naturally be compared to Google Glass, Alphabet’s mostly fruitless foray into wearable face-based computing. But because they are sunglasses, they will be less conspicuous than Google’s. They’re cheaper, too — not even one-tenth of the price as Glass, which debuted at $1,500. But just as Google did, Snap is marketing Spectacles with a high-fashion gloss. The product debuted in the glossy WSJ Magazine, and Spiegel was photographed wearing Spectacles by fashion icon Karl Lagerfeld.

Yes, every bozo will compare them. But besides a few superficial attributes those two products are not comparable at all.

(Especially those who thought that by now we all would be wearing Google Glass will have a hard time contextualizing this. Fun tech press times.)

(For what it’s worth, I was always convinced Google Glass was dead on arrival for several reasons. I don’t think that about Snap’s Spectacles. At all.)

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Filed Under: Links Tagged With: Snap, Spectacles

Analysis and links to articles on the big picture of the tech industry and the networked information economy.

Author: Marcel Weiss is a writer, consultant and fighter for pareto-optima. He is thinking and linking from Berlin, Germany.

contact: marcel@neunetz.com

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