Spectacles will naturally be compared to Google Glass, Alphabet’s mostly fruitless foray into wearable face-based computing. But because they are sunglasses, they will be less conspicuous than Google’s. They’re cheaper, too — not even one-tenth of the price as Glass, which debuted at $1,500. But just as Google did, Snap is marketing Spectacles with a high-fashion gloss. The product debuted in the glossy WSJ Magazine, and Spiegel was photographed wearing Spectacles by fashion icon Karl Lagerfeld.
Yes, every bozo will compare them. But besides a few superficial attributes those two products are not comparable at all.
(Especially those who thought that by now we all would be wearing Google Glass will have a hard time contextualizing this. Fun tech press times.)
(For what it’s worth, I was always convinced Google Glass was dead on arrival for several reasons. I don’t think that about Snap’s Spectacles. At all.)